Fast Company iPad edition promotion


FC Member Blog

Gray Matters: Politics

BY Heath Row | 12-01-2003 | 5:11 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Another section of the book that resonated with me was the chapter on politics -- good and bad. Sherman Fox, the book's "creative marketing guy," says, "Work always gets two grades. One for quality, one for politics." He goes on to outline his not-ten commandments for selling ideas without making enemies:

  • Listen to everyone and let them know you heard them.
  • Explain the reasons for your decisions.
  • Explain how your idea helps the organization -- not just you.
  • Timing is everything.
  • Never surprise people (especially the boss).
  • Never burn bridges.
  • Be consistent.
  • Identify at least one ally for every idea you have.

Good advice, especially given Sunday's Boston Globe article about how out-of-the-box thinking is now out of style -- and how innovative thinkers are increasingly silenced and marginalized in this prickly economy.