Asking employees if they're having fun is essential at my company. We're purveyors of emotion at Morris Creative. It's my feeling that in order to do this you have to be passionate about it. Slack emotion just doesn't connect. The "fun?" question speaks to the heart of how they feel about what they're doing. It's an essential question.

Thanks for sharing, love it! "...succeeds sooner by failing faster, never afraid to go in the opposite direction to find a solution.." is just one of the bright gems in this remarkable writing. My only problem with Martin's yardstick is the practical application, especially the "are you having fun". While I applaud the notion and agree it is important (fun=attitude=enhanced productivity), however, it is very hard to pull off. Still - an awesome piece, we all need bigger goals, this inspires.