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FC Member Blog

Focus on the IMC

BY Heath RowFri Jun 9, 2006 at 4:01 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different sessions:

I'm here with a team of six lensmasters -- and I'll be sure to share additional lenses as they're completed.

Update: I've also added a lens on The Changing Face of PR

Topics:

Management, marketing blogjam, Marketing Foundation, Center on Global Brand Leadership, Innovative Marketing Conference, Columbia Business School, New York


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