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Feline Groovy

BY Heath RowMon Aug 16, 2004 at 7:05 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

It's a cafe. For cats.

This week, the makers of Meow Mix will experiment with an eatery for our whiskered friends in New York. If this week goes well, the Meow Mix Cafe could pop up around the country.

It's an interesting idea. Take a successful consumer goods product. Take people's affection for pets. Combine them in a pop-up shop by way of restaurant. And, well, (meow) mix. The concept has its skeptics, and even I wonder: Might this not work better for dogs?

Update: Speaking of man's best friend, the New York Post reports that the Tomy Maugeri Dog Salon not just offers door-to-door shuttle bus service; its proprietor also provides real-time streaming video of the doggy 'do. Maugeri claims he's the first groomer to offer a Webcam view of canine cuts, and his office comes complete with a sign that reads, "Smile -- You're on Doggy-Cam." Bow, like wow.

Topics:

Innovation, innovation + creativity, The Meow Mix Company, NYP Holdings Inc., New York


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Recent Comments | 2 Total

August 16, 2004 at 7:18pm by kirsten

Agreed -- especially since the Meow Mix release indicates the cafe might eventually be a "mobile cafe that tours the country." Pampered cats by nature tend to be "homebodies." They typically claw their way out of any outdoor adventure. Dogs are fond of days/nights "out on the town."

August 16, 2004 at 7:36pm by kirsten

absolutely love the new Meow Mix advertorial campaign though. Dead arrow hits the cat lover target. And I typically loathe advertising.