Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring:

• Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, by Larry Dobrow
• Alex Bogusky, Crispin Porter + Bogusky: The Book of Gossage, by Howard Gossage
• Ewen Cameron, Berlin Cameron/Red Cell: Being & Nothingness, by Jean-Paul Sartre
• Kathy Delaney, Deutsch: The Art of Graphic Design, by Bradbury Thompson
• Nina DiSesa, McCann-Erickson: Catch-22, by Joseph Heller
• David Droga, Publicis Worldwide: The Brothers: The Rise & Rise of Saatchi & Saatchi, by Ivan Fallon
• Tony Granger, Saatchi & Saatchi: Who Moved My Cheese?, by Spencer Johnson
• Ann Hayden, Young & Rubicam: The Great Gatsby, by F. Scott Fitzgerald
• John Hegarty, Bartle Bogle Hegarty: Which Lie Did I Tell? by William Goldman
• Linda Kaplan Thaler, Kaplan Thaler Group: The Diamond Cutter: The Buddha on Strategies for Managing Your Business and Your Life, by Geshe Michael Roach
• David Lubars, Fallon North America: Bill Bernbach Said..., by Bill Bernbach
• Mark Tutssel, Leo Burnett: D&AD Annual, ed. by British Design & Art Direction