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FC Member Blog

The Company You Keep

BY Heath RowMon Jan 12, 2004 at 9:31 AM
This blog is written by a member of our blogging community and expresses that member's views alone.

In her blog What's Your Brand Mantra?, Jennifer Rice cites a quote from Peter Drucker that suggests that the goal of a company is to create customers. Rice goes on to question that approach and contends that the goal of a business should be to attract customers. Is this a semantic debate? Splitting hairs? Take the Fast Company poll.

Topics:

Management, sales + marketing, Jennifer Rice, Peter Drucker, Fast Company Magazine


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Recent Comments | 1 Total

January 14, 2004 at 12:49pm by bill

Create or attract. There were no customers fpr copiers intil Xerox created the copier market.

And Jobs and Apple helped create the market for personal computers when most people never knew how essential a computer could be.

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