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FC Member Blog

The Company You Keep

BY Heath Row | 01-12-2004 | 10:31 AM
This blog is written by a member of our blogging community and expresses that member's views alone.

In her blog What's Your Brand Mantra?, Jennifer Rice cites a quote from Peter Drucker that suggests that the goal of a company is to create customers. Rice goes on to question that approach and contends that the goal of a business should be to attract customers. Is this a semantic debate? Splitting hairs? Take the Fast Company poll.