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FC Member Blog

Categorically Innovative

BY Heath RowMon May 17, 2004 at 1:20 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

The Doblin Group, a Chicago-based consultancy led by Larry Keeley, offers a diagram of the 10 types of innovation that they consider. Here's the short form:

  • Business model
  • Networks and alliances
  • Enabling process
  • Core processes
  • Product performance
  • Product system
  • Service
  • Channel
  • Brand
  • Customer experience

In how many areas does your team and organization consider innovation? What else is missing from this list?

Topics:

Innovation, innovation + creativity, Chicago, Larry Keeley, Business


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