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FC Member Blog

Buzz Words to the Unwise II

BY Heath RowWed Aug 13, 2003 at 4:51 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Nancy Weil of the IDG News Service bolsters the previous FC Now entry touching on industry slang-laden sales pitches and descriptions of products and services. In a talk given at the 8th Annual Drug Discovery Technology conference Tuesday in Boston, James Golden, business development manager at 454 Corp., decried phrases such as "enterprise-wide solution."

Topics:

Management, sales + marketing, Nancy Weil, International Data Group Inc., Boston, James Golden, Business


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August 13, 2003 at 5:46pm by Cheryl Crago

The proliferation of buzzwords in meetings has gotten to the point where covert games of Buzzword Bingo are springing up. The game works like this: Create a 5 column X 5 row grid using the letters that spell Bingo across the top and number the rows 1 – 5. Place your favorite buzzwords in each box. Using “delighting customers” in the center box increases the likelihood that you’ll achieve Bingo.

Surreptitiously bring your Bingo card to any corporate meeting where you suspect that buzzwords will be flying. As presenters use these words or phrases in the meeting, X the appropriate box. Five Xs in a row – whether horizontally, vertically or diagonally results in Bingo. And when Bingo is shouted, meeting is OVER!

This game can also be played in sales meetings where suppliers are making PowerPoint presentations about their goods and services. The use of a PowerPoint increases the likelihood of Bingo.