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Buzz Words to the Unwise

BY Heath RowThu Aug 7, 2003 at 12:28 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

A handful of business and technology journalists, including Fortune contributor Daniel Roth, serves up a solidly snarky take on PR speak with Buzz Killer, "dropping the solvent in your 'solution.'"

Despite their slightly confused chemistry -- solutes are added to solvents to make solutions -- the gang tackles business and technology buzzwords that are best avoided. They also offer a useful definition grid to help people scry such slang as "ping," "ramping," and "uniques."

But it's the Hall of Shame that's most insightful and incendiary. By sharing actual examples of emails from PR agencies, the Buzz Killer club shows how easy it is abuse the news release form. If their Buzz Blog were more frequent, this would be an extremely fun and functional reality check for the PR hoi polloi. But as it is -- "sign up for our annual mass email" -- it's a rarely updated site with more promise than punch.

Still, worth a look.

Topics:

Management, sales + marketing, Daniel Roth, Culture and Lifestyle, Media, Language and Linguistics, Slang and Jargon


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Recent Comments | 5 Total

October 12, 2003 at 11:35am by Valerian

Here it is an example from Hall of Shame :"Join the battle against the best and brightest! Atlanta-based Suitabilty Systems announced an alliance today to help hiring managers in corporations win the war on talent in this tight economy."

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