FC Member Blog

Brand Harmony

BY Heath Row | 08-15-2003 | 11:24 AM

This blog is written by a member of our blogging community and expresses that member's views alone.

Join Geoff Thatcher, creative director for the Tom Peters Co., and Steve Yastrow, author of Brand Harmony, for a free Web event Aug. 21. Yastrow will expand on how customers use the concept of brand harmony to evaluate a company, why marketing isn't just a department in your company, and why bigger isn't better when it comes to branding.

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