FC Member Blog

The Brand Called... Who? II

BY Heath Row | 11-14-2003 | 11:08 AM

This blog is written by a member of our blogging community and expresses that member's views alone.

FC Now readers have been discussing my previous entry about United's new low-cost airline Ted. Yesterday, Business 2.0 expanded on some of the guerilla marketing tactics used to promote the airline.

This month's Business 2.0 newsstand Web access code is B2NOV1256.

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