- Do you have a company logo? How good it is?

- Do you need a new logo for your new product or venture?

- Is your company logo representing your company at its best?

- Is your logo brandable and easy to recognize?

- Is your logo consistent in look and colors with all of your collateral materials?

- Do you have set logo standards and are you, your associates and vendors implementing them in practice?

- Do you feel that you should talk to visual branding specialists about strengthening your logotype?

- Does your logo need an update or revamp?

Your logo represents your business. It is a huge reflection of your
company and is the foundation of your brand. Your logo design should
complement your company core values, ethics and vision.

Recognition is one of the main factors of successful branding. A strong
identity, especially in logotype, strengthens your brand, making it
recognizable to the target audience. Brand is what your customers
experience and it is important that the experience is consistent for
them. Your company branding and marketing efforts depend on visual
consistency and a quality logotype that clearly represents your
company. A good logo leads the viewer to the pertinent; it is what
potential and existing clients memorize first and how they will accept
your company.

A company with a weak or inappropriate
logotype is the same as a house with a weak foundation. If your
foundation is not built correctly, it will not support the structure -
it is as simple as that. All of your marketing efforts will not bring
desired results and basically all of your marketing dollars will be
wasted.

A strong corporate image would strengthen your brand and increase recognition with the target audience.

Earlier, we mentioned consistency. A consistent look and implementation
is as important as actual design. If your logotype is not represented
in consistent manner, it will poorly reflect on your overall company
image. Showing your audience that you are serious about your brand, and
how it is presented at any given time, will positively reflect on your
company values.

A company that uses an unarticulated logo
design without a consistent look and feel is misrepresenting itself to
its consumers, and is possibly rapidly losing its market share. End
users will then think: If they are not serious about their own
representation, how serious they will be with handling our business?

Setting logo standards and implementing those standards in practice is
equally as valuable as the actual logo design that has been
implemented.

At ArtVersion®,
we specialize in custom tailoring your logo design by incorporating
basic elements of the company, which will strongly represent your
corporate values, ethics and philosophy. Our artists consult with you
and your company staff to create a logo that best represents the aims
of your business, company vision and core values. For maintaining your
corporate identity standards we developed Branding Standards company intranet platform.