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 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses-0</link>
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<item>
 <title>How Your Small Business Can Grab the Green Business Spotlight</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-your-small-business-can-grab-green-busi</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;The green entrepreneurs I speak with every day have great stories to tell about their phenomenal work saving resources, cleaning our energy, and creating a better world.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;These stories do more than entertain; they get attention and bring in business.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Telling your story is one thing, but making sure that it’s heard is another.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Tools ranging from PR to Twitter&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-your-small-business-can-grab-green-busi&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/eco-entrepreneur">Eco-entrepreneur</category>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/green-entrepreneur">green entrepreneur</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/3bl-media">3BL Media</category>
 <category domain="http://www.fastcompany.com/tag/twitter">twitter</category>
 <category domain="http://www.fastcompany.com/tag-0" />
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 19 Nov 2009 03:02:51 -0500</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1461676 at http://www.fastcompany.com</guid>
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<item>
 <title>Getting in Hot Water with Bob Hallam and D1 Spas</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/getting-hot-water-bob-hallam-and-d1-spas</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;Bob Hallam is in hot water, and he likes it that way.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Hallam founded &lt;a title=&quot;D1 Spas&quot; href=&quot;http://www.d1spas.com/&quot;&gt;Dimension One Spas&lt;/a&gt; 32 years ago and has grown it into a $60 million business that designs and produces luxury hot tubs sold throughout the &lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;United States&lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt; and in 35 countries worldwide.&lt;span style=&quot;mso-spacerun: yes;&quot;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/getting-hot-water-bob-hallam-and-d1-spas&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/energy-efficiency">energy efficiency</category>
 <category domain="http://www.fastcompany.com/tag/d1-spas">D1 Spas</category>
 <category domain="http://www.fastcompany.com/tag/spaberry">SpaBerry</category>
 <category domain="http://www.fastcompany.com/tag/great-recession">Great Recession</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 05 Nov 2009 03:41:30 -0500</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1439455 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>The Freakonomics of SuperFreakonomics</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/freakonomics-superfreakonomics</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;The new book SuperFreakonomics by Drubner and Levitt has become more than a mere book – it is a news event itself because of the chapter about climate change.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;The blogosphere and mainstream media are crackling with controversy over this section, practically guaranteeing huge book sales.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;This is no accident I imagine.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/freakonomics-superfreakonomics&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/cleantech">cleantech</category>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/cap-and-trade">cap and trade</category>
 <category domain="http://www.fastcompany.com/tag/climate-change">Climate change</category>
 <category domain="http://www.fastcompany.com/tag/freakonomics">freakonomics</category>
 <category domain="http://www.fastcompany.com/tag/superfreakonomics">superfreakonomics</category>
 <category domain="http://www.fastcompany.com/tag-0" />
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Tue, 27 Oct 2009 02:38:06 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1423484 at http://www.fastcompany.com</guid>
</item>
<item>
 <title>Show Me the Green Money - How to Find Stimulus Funding for Your Cleantech Business</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/show-me-green-money</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;As the &lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;US&lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt; economy slowed, the US Government stepped in with the $787 stimulus package passed in February 2009 as the American Reinvestment and Recovery Act (ARRA).&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;A &lt;a title=&quot;Green stimulus funding&quot; href=&quot;http://www.entrepreneur.com/startingabusiness/goinggreen/article200500.html&quot;&gt;big chunk of the stimulus&lt;/a&gt;, about $67 billion worth&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/show-me-green-money&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/cleantech">cleantech</category>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/renewable-energy">renewable energy</category>
 <category domain="http://www.fastcompany.com/tag/solar-power">solar power</category>
 <category domain="http://www.fastcompany.com/tag/arra">ARRA</category>
 <category domain="http://www.fastcompany.com/tag/stimulus-package">stimulus package</category>
 <category domain="http://www.fastcompany.com/tag/duff-amp-phelps">Duff &amp;amp; Phelps</category>
 <category domain="http://www.fastcompany.com/tag/energy-efficiency">energy efficiency</category>
 <category domain="http://www.fastcompany.com/tag/green-building">green building</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Wed, 21 Oct 2009 02:30:52 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1415174 at http://www.fastcompany.com</guid>
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<item>
 <title>Easing the Switch to Green Office Supplies</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/easing-switch-green-office-supplies</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;No matter what business you’re in, you use &lt;a href=&quot;http://www.shoplet.com &quot;&gt;office supplies&lt;/a&gt;, and greening these office supplies is step in the path toward a more sustainable business.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Shoplet.com is helping more businesses and consumers choose green office supplies by making the choice easy.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/easing-switch-green-office-supplies&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/recycling">Recycling</category>
 <category domain="http://www.fastcompany.com/tag/shoplet">shoplet</category>
 <category domain="http://www.fastcompany.com/tag/office-supplies">office supplies</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 15 Oct 2009 03:30:56 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1405690 at http://www.fastcompany.com</guid>
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<item>
 <title>How to Make Money and Make a Difference</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-make-money-and-make-difference</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; We all hear a lot about the problems we face, and there&#039;s no lack of them it seems.&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;Our environment and our economy face great challenges.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;We need clean water and food.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;We need to produce energy for our homes and businesses without harming the planet, or ourselves.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;We nee&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-make-money-and-make-difference&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/eco-entrepreneur">Eco-entrepreneur</category>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/startup">startup</category>
 <category domain="http://www.fastcompany.com/tag/solar-power">solar power</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/starting-green">starting green</category>
 <category domain="http://www.fastcompany.com/tag/tesla">tesla</category>
 <category domain="http://www.fastcompany.com/tag/green-irene">green irene</category>
 <category domain="http://www.fastcompany.com/tag-0" />
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 15 Oct 2009 02:56:11 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1405645 at http://www.fastcompany.com</guid>
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<item>
 <title>How to Make Cool Roofing Cooler</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-make-cool-roofing-cooler</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;When’s the last time you had a look up on your roof?&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;There’s a lot more going on up there than keeping out the rain.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;A roof sitting in the summer sun can soak up heat like a sponge, heating up the building that the roof is supposed to protect.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Extra heat costs extra money that is spent needlessly on air conditioning.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-make-cool-roofing-cooler&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/energy-efficiency">energy efficiency</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/cool-roofing">cool roofing</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 08 Oct 2009 02:13:34 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1394940 at http://www.fastcompany.com</guid>
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 <title>Biomimicry, the Zoo, and San Diego Too</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/biomimicry-zoo-and-san-diego-too</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;The &lt;a href=&quot;http://www.sandiegozoo.org/conservation/biomimicry&quot;&gt;Biomimicry Symposium&lt;/a&gt; held October 1-2 in &lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;San Diego&lt;/span&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt; brought together engineers, designers, scientists and others turning to nature as a source of inspiration.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;For cities, businesses, and entrepreneurs looking for the next great thing, the growing field of biomimicry is&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/biomimicry-zoo-and-san-diego-too&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/biomimicry">Biomimicry</category>
 <category domain="http://www.fastcompany.com/tag/janine-benyus">Janine Benyus</category>
 <category domain="http://www.fastcompany.com/tag/san-diego-zoo">san diego zoo</category>
 <category domain="http://www.fastcompany.com/tag/san-diego">san diego</category>
 <category domain="http://www.fastcompany.com/tag/qualcomm">qualcomm</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Wed, 07 Oct 2009 01:11:49 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1393091 at http://www.fastcompany.com</guid>
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<item>
 <title>How to Grow a Cleantech Cluster</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-grow-cleantech-cluster</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 10pt;&quot;&gt;The green revolution is not evenly dispersed.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;The companies that are revolutionizing how we drive, produce electricity, and build often stick together in specific locales forming cleantech clusters.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;As old industries struggle, cities are building up their emerging cleantech clusters as new centers of economic growth.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Ari&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/how-grow-cleantech-cluster&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/cleantech">cleantech</category>
 <category domain="http://www.fastcompany.com/tag/green-startup">green startup</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/biomimicry">Biomimicry</category>
 <category domain="http://www.fastcompany.com/tag/san-diego">san diego</category>
 <category domain="http://www.fastcompany.com/tag/eco-investment-club">eco investment club</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Tue, 29 Sep 2009 02:40:54 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1380665 at http://www.fastcompany.com</guid>
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 <title>What Does the Resignation of Van Jones Mean for the Green Economy?</title>
 <link>http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/what-does-resignation-van-jones-mean-green-</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;a title=&quot;Van Jones Resigns&quot; href=&quot;http://news.yahoo.com/s/ap/us_obama_adviser_resigns&quot;&gt;Van Jones announced his resignation&lt;/a&gt; today from the White House Council on Environmental Quality where he has worked in recent months as the &quot;green jobs czar&quot; continuing his efforts to promote green jobs as a solution for many of our environmental, social, and economic problems. He has come under pressure recently regarding past statements viewed as &quot;radical&quot;. I think that his resignation is unfortunate.&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/glenn-croston/starting-and-growing-green-businesses/what-does-resignation-van-jones-mean-green-&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/green-business">green business</category>
 <category domain="http://www.fastcompany.com/tag/van-jones">Van Jones</category>
 <category domain="http://www.fastcompany.com/tag/green-collar-jobs">Green Collar Jobs</category>
 <category domain="http://www.fastcompany.com/tag/sustainability">sustainability</category>
 <category domain="http://www.fastcompany.com/tag/energy-efficiency">energy efficiency</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Sun, 06 Sep 2009 02:41:27 -0400</pubDate>
 <dc:creator>Glenn Croston</dc:creator>
 <guid isPermaLink="false">1349054 at http://www.fastcompany.com</guid>
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