ZUMGI opens it doors; makes strategy front-and-center
What is your Strategy?
ZUMGI, a new strategic consulting firm, promises to put the smarts
back into how companies plot their futures. Too many companies are
playing the dashboard game - the one where 'corporate' asks all of its
divisions to justify themselves on a quarterly basis, or worse,
month-to-month. Yes, figuring out the short-term problems is an
absolute necessity. However, if companies aren't keeping an eye on the
horizon, they'll keep playing the survival game until someone takes the
rug out from under them by completely changing the game and innovating
around them.
What is Strategy? It's a guide for decision-making to win in
today’s marketplace and also survive in the long-run. It involves not
just knowing one's own company, but also the mechanics and dynamics of
the entire playing field. The question CEOs need to be asking
themselves right now is, "Who on my team is providing me this
information?" If they can't come up with the answer, they might want
to consider calling ZUMGI for a check-up.
For insights on what keeps ZUMGI up at night, check out their blog at www.zumgi.com.
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