Marketing Materials ~ Generational Equity

Tips to keeping a productive workforce when stress is up
The
Ability to Create Brand-Building Customer Experiences – The connection
between employee stress and customer service is pretty obvious:
stressed out employees don’t give great service. They don’t even give
good service. Research on the brain supports what we know from personal
experience: when stressed, people have difficulty experiencing empathy
and compassion for others. When stressed, people are less likely to
respond with patience and goodwill. Thus, if your business’s success
depends on providing great customer service – you MUST address employee
stress.(Monday 12 June 2006 : Generational Equity)

Generational Equity

Depending on the sales price you decide upon and the desirability of
your business, you could have buyers fighting over the business within
a few days. Under certain circumstances it is good to have multiple
buyers. In other predicaments, it is better to have a single buyer you
are negotiating with. In past sales situations, pinning one buyer
versus another in an auction type scenario has resulted in disaster,
with both buyers walking on the business. Rather than having one buyer
go up against another, evaluate the buyers individually and negotiate
with the buyer you and your professional team consider the best
possibility for the highest purchase price. Seller confidence is often
a very potent negotiating tool. The secondary buyer can be used as a
back up if the negotiations with the first buyer don't work out.

Generational Equity

Marketing Costs

There are basically two ways to save money on marketing costs. The
first is to use marketing strategies that are free or quite
inexpensive. 10 Low Cost Ways to Promote Your Business and Attracting
New Business on a Shoestring Budget by Kelley Robertson presents
marketing strategies that are inexpensive and effective.

The second approach is to perform marketing activities yourself rather
than hire someone else to do them. For instance, many businesses
outsource market research, but you can do it yourself as you’ll see in
this Guide to Do-It-Yourself Market Research. Another example is search
engine optimization. While many online businesses hire another company
to do this, you can do it yourself. Search Engine Optimization Step by
Step will show you how.

Generational Equity : Marketing Materials
The memorandum would provide your contact information, a brief
description of the business, business location, hours of operation,
business asking price, annual revenues, net earnings, number of
employees, ownership description, number of years established, leased
or owned property, and the reason for selling. You should also include
a few paragraphs to describe the benefits of owning the business.

Potential buyers should sign a confidentiality agreement before you
furnish them with the selling memorandum. This memorandum should be
true, accurate, and complete. Marketing paraphernalia typically
included are photographs of the business, company history, overview of
operations, financial summary, company strengths and potential
opportunities, as well as a list of assets.

Generational Equity

The D of a Business Exit
Departure: You may all be happy working together, but your partner or
you may decide to leave for another opportunity or simply to take life
easier. Who is going to do the work? What is owed the leaving partner?
Where is the money coming from? All important considerations for your
business exit strategy.

Generational Equity
Generational Equity
Generational Equity