Two thought-provoking comments from the 2006 Innovative Marketing Conference panel on metrics:
You can't be customer-centric if you're too focused on ROI because you lose sight of customer needs, says Bryan Eisenberg from Future Now; are your customers the investors or the people who are actually paying for the product?
About word of mouth marketing -- a company can invest in WOM advertising by creating superior experiences, says Bryan Eisenberg. Example -- Jet Blue.
Related Stories: | Topics:Management, marketing blogjam, Bryan Eisenberg, Innovative Marketing Conference, JetBlue Airways Corporation, Transportation and Logistics Sector, Passenger Transportation |
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