In the group of consumers who would consider getting a brand tattoo, the results were as follows:
Now I could understand the first three. They're all companies that have been around a long time. The one that totally knocked me out was Google, a company that's been around for less than ten years. And in that short time they've managed to make their mark, so to speak, in a way that has inspired masses of loyalty.
I'd love to know how you think they managed to achieve this.
Related Stories: | Topics:Management, sales + marketing, Google Inc., Harley-Davidson Inc., The Walt Disney Company, Motorcycles |
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Recent Comments | 2 Total
March 22, 2005 at 1:43pm by Chris Houchens
Very easy. All great brands begin with a great product (or in this case, service)
In addition, we've all heard the variation on the stat that:
--It took radio around 40 years to reach 50 million listeners
--It took TV about 15 years to reach 50 million viewers.
--The internet took less than 5 years to acquire 50 million users.
It makes sense the brand loyalty follows the same pattern.
March 29, 2005 at 12:03pm by tatt2luvr
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