How far would you go to express your passion for a particular brand? I'm talking above and beyond wearing or using it. Think about it. Would you put its sticker on your bumper? Perhaps you may even have its logo as a link on your website. When I was doing the initial research for BRAND sense, I came across a rather unusual guy who exposed me to a whole new level of brand identity. His name was Willy. A pretty ordinary name, I'm sure you'd agree. But what was new to me was a tattoo on the back of his neck. It was a bar code with the letters G-U-C-CI neatly etched underneath. He'd obviously handed the tattoo artist the Gucci Corporation's brand manual to use as a guide.
My initial thought was that this was a once-off. But it prompted me to investigate further. So Millward Brown, the research institute who carried out the survey asked thousands of consumers what brand (if any) they would be prepared to tattoo on their arm.
Have a go. What logos do you thing would rank on the top four?
Related Stories: | Topics:Management, sales + marketing, Gucci Corporation, Millward Brown Group |
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Recent Comments | 6 Total
March 22, 2005 at 10:27am by Trish
With the number of rabid fans who have kept it alive when everyone else was dressing for the wake, I would say Apple
March 22, 2005 at 10:52am by Ron Graham
It doesn't much matter what brands I would place on my person if the holder of the brand doesn't allow it. I once asked, as the writer of a respected information Web site for engineers, if the IEEE would allow me to post their logo and link to their site. They would not. They, and (I have since learned) other organizations as well, want knowledge of and control over where their brands appear.
Maybe we could try asking for forgiveness instead of permission -- but I have no interest in receiving "cease and desist" letters. :-)
March 22, 2005 at 3:45pm by Austin
Is the full list availble ? I would also think that Apple would be a popular brand tattoo
March 24, 2005 at 7:35am by Hemant
Harley Davidson is probably the top one.
May 26, 2005 at 8:34pm by James
Harley Davidson is #1 by a long way. I would say #2 could be Chevy or Ford.
November 2, 2005 at 11:09am by phil
Harley 18.9%
Disney 14.8%
Coke 7.7%
Google 6.6%
Pepsi 6.1%
Rolex 5.6%
Nike 4.6%
Adidas 3.1%
Absolut 2.6%
Nintendo 1.5%
this is the full list