Building on my previous entry...

In some cases, companies are such good systems thinkers that what they offer up to their customers is, in fact, a beautfully constructed system -- their product is the system they've built.

eBay is one such compelling example -- with more than 70 million registered community members around the world, eBay is a complex system that is virtually self-sustaining.

I read a graduation speech that founder Pierre Omidyar delivered at Tufts a few years back. It really captures the essence of how a system-thinking approach yields profound results.

Enjoy.