In many countries advertisers are restricted in what they sell to kids. But gaming offers a vehicle to communicate commercial messages that will go directly to the heart of young people. Regulators have never addressed this. How can they regulate what appears in games, and what should the legislation look like?
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Recent Comments | 1 Total
March 27, 2005 at 11:18am by Sergiy Grynko
As a vehicle for advertising, video games have much less potential than people think. Most games exist in a fictional setting, and if real-life brands pop up in a setting like that, the immersive experience is going to be ruined.