Putting Innovation into Marketing | The Fast Company Blog | Fast Company

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Putting Innovation into Marketing

BY Fast Company staffFri Jun 9, 2006 at 10:41 AM

"Every business should devote 10% of their marketing spend to experimenting." -- Diane Hessan, President & CEO, Communispace at the 2006 Innovative Marketing Conference.

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Management, marketing blogjam, Diane Hessan, Innovative Marketing Conference, Advertising and Related Services, Professional Services Sector

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