PR Smackdown (II)

Here's round two of PR Smackdown, wherein we present three intriguing pitches that have landed recently here at FC World Headquarters--and you, loyal FC Now readers, pick the best one (and explain why). PR Smackdown debuted two weeks ago in this space.

Here are this week's beauties:

Contestant #1: Bartles & Jaymes. Remember this? Two old guys sitting on a porch: "Thank you for your support." So B&J is celebrating its 20th anniversary. The company sends a folder with several pretty standard releases inside. One details the results of a B&J-commissioned survey "to salute the brands that were loved in the 80s and are still influencing trends and pop culture today." That would include Reebok, Jordache, Demi Moore--and, of course, Bartles & Jaymes, "the cooler recognized for pioneering the wine cooler category in the mid 1980s according to 58% of participants."

Contestant #2: A simple postcard from Product Devlopment Technologies, a design firm. On the front is a pic of sprinters racing--and another of the optima grip staplers from Swingline. The tagline: "pure performance." The flipside explains (in extremely small print) that PDT worked with Swingline to develop the stapler.

Contestant #3: It's Virgin Airlines, which delivers a silver mylar envelope containing a slick "flight guide" jauntily describing each of its 16 U.S.-to-London flights. There are also nine mock boarding passes, actually tickets for a sweepstakes to win real boarding passes (Virgin placed the same passes inside several magazines recently.)

And the winner is?