Hallmark, that ultimate purveyor of commercialized sentimental holiday cards, has taken its site "temporarily offline for maintenance," and "are doing a bit of house cleaning." Today? When all those too-late for snail mail cupids are out there looking for e-Cards? I doubt it. Looks much more like a case of IT overload or a timing decision made by V-day's biggest cynic.

(A special Valentine's Day shoutout to my own lovemark for this bit of news. I Heart Gawker!)