Marshall Fields to Macy's

BY Fast Company Staff | 09-11-2006 | 11:16 AM

This past Saturday, hundreds of Marshall Fields stores were officially renamed Macy's by Federated Department Stores. What are your thoughts on the swap of the 154 year old Field's name, a beloved Chicago institution, for Macy's, a New York icon? What advice do you have experientially for Macy's as they make this transition nationwide?

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