A stimulating day which included an animated discussion led by David Weinberger about what's broken in marketing. Plenty seemed to be the consensus, but plentiful also were the ideas about how to fix it. There was a clear consensus that the ideas of social currency and co-creation offer opportunity to re-orient marketing - but that underpinning it all is TRUST.
Related Stories: | Topics:Management, marketing blogjam, 1, P, D |
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Recent Comments | 2 Total
June 9, 2006 at 12:26am by Steve Monte
Was I, the consumer, invited to this discussion? I would have told you that what is wrong with marketing is exactly this: your obsession appears to be (IMHO)selling more junk. You have no value to me, because you too often appear to have no values. Everybody's selling something, but nobody is buying my opinion. Can anyone point me to a marketing conference that was aimed at hearing the consumer? If you can, please e-mail me directly at stephen.monte@juno.com.
I won't hold my breath or check this message board waiting for a response.
~ Monte ~
May 19, 2007 at 3:55am by gang
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