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He Could Go All the Waaayyyyy

BY Fast Company staffFri Feb 4, 2005 at 10:02 AM

Like any good business book author, Malcolm Gladwell, who we profiled in our January issue, discusses how his theory of "momentary autism" can be applied to sports in an interview with ESPN.com's Jeff Merron. And what better time, considering that Super Bowl XXXIX is just days away. While Gladwell is coy about who he thinks will win, I'm going to depart from journalistic objectivity and say, "Fly, Eagles, Fly!"

Topics:

Work/Life, news + current events, Malcolm Gladwell, Jeff Merron, Sports, Media, Football


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Recent Comments | 1 Total

February 4, 2005 at 1:52pm by Peter

Fourth time's the charm! Personally I liked it when the sidebar was encroaching over the main body. Sorry, but I just couldn't resist, watching the updates via RSS has been fun.Snarky comments aside, the interview is very good, and I would love to see someone (EA games I'm looking at you) do the eyegoggles experiment Gladwell talks about.