Fast Company iPad edition promotion

Economic Incentive

BY Fast Company Staff | 03-27-2006 | 12:24 PM

"Businesses can talk about all this social responsibility stuff, but they are likely to do something about it only if there's an economic reason for them to do it."
--Bill Joy, founder, Sun Microsystems

From Fast Company's recently released book, The Rules of Business: 55 Essential Ideas to Help Smart People (and Organizations) Perform At Their Best