David Sutherland Interview: The Role of Marketing in the Innovation Process

BY Fast Company Staff | 06-09-2006 | 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership:

David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.

Download the podcast (MP3, 8Mb, 18:45)

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