Get this. Hundreds of thousands of dollars (Oops! Pounds) have been spent reproducing the distinct smell of leather seats and wooden paneling in the 1965 Silver Cloud Rolls Royce. The smell is impossible to buy but is sprayed into every new car leaving the factory. I discovered this when I was researching for BRAND sense and wanted to know what appeals to us when buying a car. Some like them black, others like them red, but 80% of all Americans consider it essential that the car they buy smells new.
You may think a new car smells new because everything about it is fresh and clean, but in reality the smell comes in an aerosol can that's sprayed into the cabin a it leaves the factory floor. The smell is designed to last about 6 weeks. Furthermore, the way a new car smells is soon to be branded. Porsche has developed its own distinct smell, and Cadillac has called their scent Nuance.
How would you feel if your new car smelt like the oil in a mechanic's garage?
Related Stories: | Topics:Management, sales + marketing, Rolls-Royce plc, Culture and Lifestyle, Cars and Car Design, Automotive Reviews, Dr. Ing. h.c. F. Porsche AG |
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Recent Comments | 6 Total
March 22, 2005 at 2:07am by Yogesh Malik
Smell matters, ever tried digital smell out of your TV,internet or DVD player. Ever tried http://www.thiemeworks.com/write/archives/Sensibility.htm
Smells Are Ready for Their
Online Debut-But Is the World
Ready for Them?
March 22, 2005 at 3:37am by Peter Tom
Be sure to promote your book at least 6-7 times per post, not just 1-2 times.
March 22, 2005 at 4:18pm by jim mcbride
We had a customer in arizona who produced a leather smelling spray which was in a non aerosol which was still considered an aerosol. it was a plastic bag filled with product which was in an aersol can nitrogen was souronding the bag which when the spray tip was actuated the nitrogen squeezed the bag. the cool thing is you can keep this in your glove box because it isnt an aerosol and would not explode from the summer heat in the car. So the customer could have this smell any time or you could have the spray on a timer to cycle once a week keeping that smell forever. also this package can spray at any angle or upside down not like a standard aerosol. If anyone would be interested in this package to put there produt in please let me know.
March 28, 2007 at 10:21pm by nancy
Market in Beijing, capital of China
Dear Sirs,
I want to setting up representative office for your company in Beijing, capital of China promoting your business. You know China is a quite biggest country. There are 96billion square kilometers and over 800 cities. Any city is as big as a small country. Occupy Chinese market is equal occupy Asia market, that is meaning you make big effort get profit from more small country that is same as working on Chinese market profit. If you cannot decide yet, would you like transferring my opinion, email address and phone number to your headquarter?
According to American 《fortune》magazine report in May16, 2005: American corporations have got profit USD1.9billion since 1999 from Chinese market, till 2003 it has increased to USD4.4billion. And this figure will be kept increasing.
As report, Chinese luxurious market is made of Chinese population from 10million to 13million. Main part is from entrepreneurs and other part is young who work for multinational from east big cities of China. Their purchase habit is as same as Japanese.
I am not advice but only suggestion because of Chinese purchase volume is big. Let me give you the example. You know the Luxurious limousine "Mulliner728", it is cost USD1,500,000 in China. Only tax in China can purchase other Benz S350. "Mulliner" come to China since 2002. Estimating sale 10 sets, till Sept. Till last year, "Mulliner" have set up 4 monopolistic stores and sold 85 sets Mulliner Luxurious limousine in China. And last week watches exhibition in Beijing sale more Luxurious watches, each watches price are over USD1,000,000. As report I have got recently, there are over 1.6billion Chinese people purchase Luxurious products. Beijing One store has sold out 800kg gold products within one day before Christmas. Chinese purchase power is unprecedented.
Chinese are researching keep value products. According over 10-year work in this market and knowing public, I do believe it is the time enters this market for your product. According to Judean businessman rule 80/20. It is 80% poor and 20% richer. China has enough 20% richer can support luxurious market now. So I said it is time for your enter this market.
What is my meaning that China has biggest market potential, and foreign market is opening. It is quite necessary setting up representative in Beijing, capital of China Now. the more earlier you coming, the more advantage you occupy in this market. Description of Chinese plutocrat(the richest persons),
About Chinese plutocrats, there are more description in China, it is unable to decide which is right. Recently, I red American magazine from 《times》, it seems correctly. Detail as followed:
Male plutocrat,
Dress: Made in China or Italy famous brand Western-style clothes (leave brand label on wristband) and mobile leather cover, leather vanity etc Luxury fittings.
Relax method: Play golf and skiing in USD10thousands/year tax club. And they luxury gambled in Las Vegas and other places.
Diet: Each meal price is above USD600. dish menu is including shark fins and abalones etc. luxury seafood.
Cocktail time: Drinking Scotland royal whiskey etc.
reading book: Jack Welch 《Straight from the Gut》and William (Bill) H. Gates autobiography.
Female plutocrat:
Dress: LV and Chanel fashionable dress, Fendi handbag, golden necklace, bright red nail paints and newest style Nokia mobile.
Relax method: Shopping, hot spring to recuperate, take a holiday in Thailand and Australia.
Diet: algae and sea-fog products that benefit for skin beauty.
Cocktail time: Cappuccino drink mixture by Green tea and coffee; and cucumber juice.
reading book: John Gray《Men are from Mars》,《Women are from Venus》; indoor decorate design, law book concerning divorce and solatium.
《times》said: Chinese plutocrat like driving Benz with lucky license plate and black color ROLLS-ROYCE. Smoking with Dunhill brand and Cuba cigar; Night life is staying KTV room; prefer long hair pets, pug, Mecklenburg-Vorpommern stone-dog and Beijing dog; They are used to go abroad shopping as mad as a hatter and look in their study abroad children.
You know what I am saying, China is quite good market right now that deserve work on, is it?
Ok, just write here, hoping hear from you soon.
Cheers,
Nancy
Tel: 8610-63964311
zhuyannancy@126.com
March 28, 2007 at 10:21pm by nancy
Market in Beijing, capital of China
Dear Sirs,
I want to setting up representative office for your company in Beijing, capital of China promoting your business. You know China is a quite biggest country. There are 96billion square kilometers and over 800 cities. Any city is as big as a small country. Occupy Chinese market is equal occupy Asia market, that is meaning you make big effort get profit from more small country that is same as working on Chinese market profit. If you cannot decide yet, would you like transferring my opinion, email address and phone number to your headquarter?
According to American 《fortune》magazine report in May16, 2005: American corporations have got profit USD1.9billion since 1999 from Chinese market, till 2003 it has increased to USD4.4billion. And this figure will be kept increasing.
As report, Chinese luxurious market is made of Chinese population from 10million to 13million. Main part is from entrepreneurs and other part is young who work for multinational from east big cities of China. Their purchase habit is as same as Japanese.
I am not advice but only suggestion because of Chinese purchase volume is big. Let me give you the example. You know the Luxurious limousine "Mulliner728", it is cost USD1,500,000 in China. Only tax in China can purchase other Benz S350. "Mulliner" come to China since 2002. Estimating sale 10 sets, till Sept. Till last year, "Mulliner" have set up 4 monopolistic stores and sold 85 sets Mulliner Luxurious limousine in China. And last week watches exhibition in Beijing sale more Luxurious watches, each watches price are over USD1,000,000. As report I have got recently, there are over 1.6billion Chinese people purchase Luxurious products. Beijing One store has sold out 800kg gold products within one day before Christmas. Chinese purchase power is unprecedented.
Chinese are researching keep value products. According over 10-year work in this market and knowing public, I do believe it is the time enters this market for your product. According to Judean businessman rule 80/20. It is 80% poor and 20% richer. China has enough 20% richer can support luxurious market now. So I said it is time for your enter this market.
What is my meaning that China has biggest market potential, and foreign market is opening. It is quite necessary setting up representative in Beijing, capital of China Now. the more earlier you coming, the more advantage you occupy in this market. Description of Chinese plutocrat(the richest persons),
About Chinese plutocrats, there are more description in China, it is unable to decide which is right. Recently, I red American magazine from 《times》, it seems correctly. Detail as followed:
Male plutocrat,
Dress: Made in China or Italy famous brand Western-style clothes (leave brand label on wristband) and mobile leather cover, leather vanity etc Luxury fittings.
Relax method: Play golf and skiing in USD10thousands/year tax club. And they luxury gambled in Las Vegas and other places.
Diet: Each meal price is above USD600. dish menu is including shark fins and abalones etc. luxury seafood.
Cocktail time: Drinking Scotland royal whiskey etc.
reading book: Jack Welch 《Straight from the Gut》and William (Bill) H. Gates autobiography.
Female plutocrat:
Dress: LV and Chanel fashionable dress, Fendi handbag, golden necklace, bright red nail paints and newest style Nokia mobile.
Relax method: Shopping, hot spring to recuperate, take a holiday in Thailand and Australia.
Diet: algae and sea-fog products that benefit for skin beauty.
Cocktail time: Cappuccino drink mixture by Green tea and coffee; and cucumber juice.
reading book: John Gray《Men are from Mars》,《Women are from Venus》; indoor decorate design, law book concerning divorce and solatium.
《times》said: Chinese plutocrat like driving Benz with lucky license plate and black color ROLLS-ROYCE. Smoking with Dunhill brand and Cuba cigar; Night life is staying KTV room; prefer long hair pets, pug, Mecklenburg-Vorpommern stone-dog and Beijing dog; They are used to go abroad shopping as mad as a hatter and look in their study abroad children.
You know what I am saying, China is quite good market right now that deserve work on, is it?
Ok, just write here, hoping hear from you soon.
Cheers,
Nancy
Tel: 8610-63964311
zhuyannancy@126.com
March 28, 2007 at 10:22pm by nancy
Market in Beijing, capital of China
Dear Sirs,
I want to setting up representative office for your company in Beijing, capital of China promoting your business. You know China is a quite biggest country. There are 96billion square kilometers and over 800 cities. Any city is as big as a small country. Occupy Chinese market is equal occupy Asia market, that is meaning you make big effort get profit from more small country that is same as working on Chinese market profit. If you cannot decide yet, would you like transferring my opinion, email address and phone number to your headquarter?
According to American 《fortune》magazine report in May16, 2005: American corporations have got profit USD1.9billion since 1999 from Chinese market, till 2003 it has increased to USD4.4billion. And this figure will be kept increasing.
As report, Chinese luxurious market is made of Chinese population from 10million to 13million. Main part is from entrepreneurs and other part is young who work for multinational from east big cities of China. Their purchase habit is as same as Japanese.
I am not advice but only suggestion because of Chinese purchase volume is big. Let me give you the example. You know the Luxurious limousine "Mulliner728", it is cost USD1,500,000 in China. Only tax in China can purchase other Benz S350. "Mulliner" come to China since 2002. Estimating sale 10 sets, till Sept. Till last year, "Mulliner" have set up 4 monopolistic stores and sold 85 sets Mulliner Luxurious limousine in China. And last week watches exhibition in Beijing sale more Luxurious watches, each watches price are over USD1,000,000. As report I have got recently, there are over 1.6billion Chinese people purchase Luxurious products. Beijing One store has sold out 800kg gold products within one day before Christmas. Chinese purchase power is unprecedented.
Chinese are researching keep value products. According over 10-year work in this market and knowing public, I do believe it is the time enters this market for your product. According to Judean businessman rule 80/20. It is 80% poor and 20% richer. China has enough 20% richer can support luxurious market now. So I said it is time for your enter this market.
What is my meaning that China has biggest market potential, and foreign market is opening. It is quite necessary setting up representative in Beijing, capital of China Now. the more earlier you coming, the more advantage you occupy in this market. Description of Chinese plutocrat(the richest persons),
About Chinese plutocrats, there are more description in China, it is unable to decide which is right. Recently, I red American magazine from 《times》, it seems correctly. Detail as followed:
Male plutocrat,
Dress: Made in China or Italy famous brand Western-style clothes (leave brand label on wristband) and mobile leather cover, leather vanity etc Luxury fittings.
Relax method: Play golf and skiing in USD10thousands/year tax club. And they luxury gambled in Las Vegas and other places.
Diet: Each meal price is above USD600. dish menu is including shark fins and abalones etc. luxury seafood.
Cocktail time: Drinking Scotland royal whiskey etc.
reading book: Jack Welch 《Straight from the Gut》and William (Bill) H. Gates autobiography.
Female plutocrat:
Dress: LV and Chanel fashionable dress, Fendi handbag, golden necklace, bright red nail paints and newest style Nokia mobile.
Relax method: Shopping, hot spring to recuperate, take a holiday in Thailand and Australia.
Diet: algae and sea-fog products that benefit for skin beauty.
Cocktail time: Cappuccino drink mixture by Green tea and coffee; and cucumber juice.
reading book: John Gray《Men are from Mars》,《Women are from Venus》; indoor decorate design, law book concerning divorce and solatium.
《times》said: Chinese plutocrat like driving Benz with lucky license plate and black color ROLLS-ROYCE. Smoking with Dunhill brand and Cuba cigar; Night life is staying KTV room; prefer long hair pets, pug, Mecklenburg-Vorpommern stone-dog and Beijing dog; They are used to go abroad shopping as mad as a hatter and look in their study abroad children.
You know what I am saying, China is quite good market right now that deserve work on, is it?
Ok, just write here, hoping hear from you soon.
Cheers,
Nancy
Tel: 8610-63964311
zhuyannancy@126.com