Job sites are continually trying to find ways to get in front of passive candidates. Ya' know, the most desirable prospects who already have a job. Doing so helps job boards become more desirable to employers (their clients).
Partnering with sites whose primary reason for existence isn't job content is typically a pretty effective way to achieve this objective. Historically, the most popular way to do this would be to 'power' a career center for an association site, for example. Other targets for job sites to partner with include portal sites, local sites, community sites, etc.
One of the most notable partnerships recently created includes vertical job search engine Simply Hired adding their job content to MySpace. If you're looking to get your jobs in front of the 16-to-22-year-old demographic, this is probably a great thing.
Now, blogs are "what's cool" in the quest for the passive job seeker.
Here's how it works: Popular blog about [fill in topic] allows employers to post jobs on blog to target audience.
Techcrunch, a mega-popular blog destination for techies, recently launched a job section to its site dubbed Crunchboard. The site charges $200 (30 days) for employers to put their opportunities in front of Techcrunch's highly sought-after readers.
If my math is correct, the blog has raked in over $20,000 since Aug. 1 in job postings. Not bad. Blogger makes a good living. Employers get in front of the right people at a fair price. Readers access quality job postings that aren't "Make a million on eBay" in nature. Search engines find and index more of blog's content, equaling more traffic. Even SEOs get new prospects to target. Everyone wins.
Well, everyone except slowly adapting job sites. You see, as far as I know, Crunchboard isn't partnered with any job site. It's all home grown. So, if job sites don't get on the ball and create a way for popular bloggers to make easy money by plugging in job posting functionality via the job site's technology, they get no piece of the pie. Savvy job boards will dive into this opportunity head first.
Good money and big opportunity for bloggers via job content. Maybe this blogging thing will take off afterall.
Related Stories: | Topics:Careers, Human Resources, Business, Job Searching, TechCrunch.com, Blogs and Blogging, Media |
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Recent Comments | 10 Total
August 23, 2006 at 4:53pm by becky
Indeed, those who already have a job are a potential to be targeting at.
September 10, 2006 at 11:56am by Nick Roy
It seems that blogs can be a good tool for tapping the passive job seeker, as well as help ensure a better corporate fit.
October 3, 2006 at 10:25am by Nick Roy
I can't seem to understand why Crunchboard is charging $200 for a job posting. Craigslist, in its selected cities, charges only $70 to $75 for a job posting. What else does CrunchBoard have to offer?
Also, vertical search is where the future of online recruiting will be. Vertical search is the ability for a job seeker to be able to get all of his job search needs done at one site. Sites like SimplyHired use a pay-per-click model for employers who want to post their jobs. Jobing has recently started spidering the web to find posting from other job sites.
As Joel Cheesman, CEO of HRSEO stated in his presentation at OnRec, Monster and CareerBuilder only have their shareholders in mind. That's you see them charge $395 for a job posting plus a job seeker is bombarded with ads before they can see their search results. Can you imagine going to Google and seeing ads before you can see your search results?
March 13, 2007 at 7:53pm by DennyUA
The good forum, has found answers to many questions.
Thanks:-))
November 6, 2007 at 6:34pm by xztheericzx
i'm eric. joining a couple boards and looking
forward to participating. hehe unless i get
too distracted!
eric
March 2, 2009 at 10:59pm by Robert Neff
Twittering Recruiters Directory. Jim Stroud has gathered a list of 256 Recruiters on Twitter and ranked them according to the number of followers they have, see http://www.therecruiterslounge.com/
May 15, 2009 at 6:26am by tom carry
Hi I really thankful to you because you are simply great.I am very happy to post my comment in this blog. I gathered lot of information from this site. The job boards such as the ones we have mentioned are still used by Human Resources in many companies because it shows they are doing something. These people are most often process oriented people who feel like they have accomplished something because they have listed the position and are getting massive amounts of responses to the position listing. Results are measured by the volume of response not the length of time it takes to get someone hired. And, you get caught in the middle.
There are many other strategies for finding just the right job. You can go to my website, and to my blog there for steps to take to find your next job. It includes valuable information that will help you to find and land your next job and it will be the right one.Nice blog.
Tom
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Online Uk Jobs Resource
May 15, 2009 at 6:27am by tom carry
Hi I really thankful to you because you are simply great.I am very happy to post my comment in this blog. I gathered lot of information from this site. The job boards such as the ones we have mentioned are still used by Human Resources in many companies because it shows they are doing something. These people are most often process oriented people who feel like they have accomplished something because they have listed the position and are getting massive amounts of responses to the position listing. Results are measured by the volume of response not the length of time it takes to get someone hired. And, you get caught in the middle.
There are many other strategies for finding just the right job. You can go to my website, and to my blog there for steps to take to find your next job. It includes valuable information that will help you to find and land your next job and it will be the right one.Nice blog.
Tom
--
Online Uk Jobs Resource
May 19, 2009 at 3:50am by Ranga Niwantha
This is a really good idea and there useful medical jobs in Australia can be found in this site.
This is an excellent medical executive position in a highly regarded regional hospital in Australia.They can supply medical recruitment at all levels-and most disciplines. Whether you need cover for short or longer term needs, or to fill a permanent position, They can help.
The Postgraduate Medical Deanery also has contacts in Australia which you may find useful. See their website http://fastmed.org
Just try it see how useful for our job career.