Check out this site from Eurostar, the Channel Tunnel train. Now that consumers are collectively choosing the next pop star and the kind of wedding dress a bride should wear in her wedding (the Today Show's wedding stunts), why shouldn't online marketers let them choose the star of an Internet campaign? Sometimes, you gotta wonder: is the American Idol phenomenon a smart tapping of the collective consciousness, a la James Surowiecki, or is it a sign that we are hopelessly unable to make a decision anymore without the help of thousands of other people's input? What do you think?