Check out this site from Eurostar, the Channel Tunnel train. Now that consumers are collectively choosing the next pop star and the kind of wedding dress a bride should wear in her wedding (the Today Show's wedding stunts), why shouldn't online marketers let them choose the star of an Internet campaign? Sometimes, you gotta wonder: is the American Idol phenomenon a smart tapping of the collective consciousness, a la James Surowiecki, or is it a sign that we are hopelessly unable to make a decision anymore without the help of thousands of other people's input? What do you think?
Related Stories: | Topics:Management, advertising + PR, Channel Tunnel, Eurostar Group Ltd., James Surowiecki, The Today Show, American Idol |
Email
Digg
StumbleUpon
Facebook
Buzz Up!
LinkedIn
Recent Comments | 6 Total
October 2, 2005 at 7:49pm by roger fulton
I think it's a sign that as our math and science scores continue to slip, and as one of my 7th grade students last week refered to Bill "Shakespeers" story about "Romero" and Juliet, it is another sign of an emptying, dying, vacuuous culture filled with instant gratification that is "taking-way-too-long" to feel good,dude.
http://spaces.msn.com/members/rogerroost/
October 3, 2005 at 8:31am by nellie lide
i think it only means companies are loosening control a little and learning to let customers in and maybe have a little fun in the process.
October 3, 2005 at 11:00am by Larry Brown
This kind of thinking is another example of "corporate thinking" at its worst. A corporate type who cannot/will not make a decision out of fear it might be wrong. In these type of activities he only needs to convince people to come up with a little bit of money for a sampling project, and then with a marketing study in his hand he cannot possibly be proven to be the one who made the mistake.
Unfortunately, only the ones who can afford the marketing/study costs are going to reap the benefits, the guy in the middle either needs to make gut instinct decisions, or his company will disappear. A few will guess right, and a few will guess wrong. Won't be much press coverage for either one.
Larry Brown
LuckyLarry@LSBrown.com
October 3, 2005 at 1:51pm by mahendrakumardash
Otherwise how people will know him how good man he is at heart.The consideration of money is definitely there and it is not small money,but
that will remain in the backyard and close door.
After all Idol is an Idol.
October 3, 2005 at 1:54pm by mahendrakumardash
His efforts are praise worthy.But again people must know how good he is at heart.I am not speaking on money part.There I have no comments please.
October 4, 2005 at 9:52pm by Jeffrey Rich
If you think the voting is an abdication of decision-making by the marketer, you've missed the point. Marketers know that the more you get prospective customers to think about your product, the more likely they will remember, and eventually try it. The goal of the internet voting is simply to get more people to spend more time looking at and thinking about the product.