I’m here at the Corante Innovative Marketing Conference and engaged in an interesting dialogue about attention lead by John Hagel. To start John made a profound point saying that Old School Marketing is represented by the three I’s:

1. Intercept
2. Isolate
3. Inhibit

In context, the future will be lead by Collaborative Marketing as represented by the three A’s:

1. Attract
2. Assist
3. Affiliate

The conference has certainly kept my attention by being highly interactive.