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The 3 I's versus the 3 A's

BY Fast Company staffThu Jun 8, 2006 at 3:32 PM

I’m here at the Corante Innovative Marketing Conference and engaged in an interesting dialogue about attention lead by John Hagel. To start John made a profound point saying that Old School Marketing is represented by the three I’s:

1. Intercept
2. Isolate
3. Inhibit

In context, the future will be lead by Collaborative Marketing as represented by the three A’s:

1. Attract
2. Assist
3. Affiliate

The conference has certainly kept my attention by being highly interactive.

Topics:

, John Hagel, Corante Innovative Marketing Conference, Advertising and Related Services, Professional Services Sector


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Recent Comments | 1 Total

June 9, 2006 at 12:20am by roger fulton

...interesting. The "Old School Marketing concepts he talks about were NOT the ones I was taught at Wharton School, nor the ones I've practiced, but then again, what he espouses sure sound interesting.
There's nothing an old dog loves better than a new trick. Whoof whoof.

Roger Fulton
Yuma, Az

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