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World of Concrete

BY Fast Company Calendar | 02-03-2009 | 10:00 AM

Tue, February 3
Build
Las Vegas

Concrete is the world's most widely used man- made substance. (Throw in natural ones, and it's No. 2, behind only water.) More than 6 billion tons -- a ton for each person on the planet -- is produced every year. World of Concrete will show why, with 80,000 attendees and 900,000 square feet of exhibits. Don't think for a second that this industry is -- oh, we can't resist -- set in concrete. There will be seminars on new decorative techniques for the hard stuff and storm-water-proof concrete. "People are always finding creative new ways to utilize it," says WOC director Tom Cindric, "and make it stronger." -- SDA

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