A tragic plane crash, a drug-addicted scion, a bitter lawsuit--these juicy ingredients should make for a tasty corporate drama. Alas, they don't, because the company is In-N-Out Burger, and seemingly nothing can derail the beloved purveyor of never-frozen burgers and hand-cut fries. That's good for folks who frequent In-N-Out's 200-plus outposts (and good for business), but not for the narrative. Without access to the notoriously private chain, Perman has to work overtime to show how the $400 million In-N-Out has become the envy of the fast-food business. But both burger fanatics and business nerds will find parts of In-N-Out Burger as delicious as a Double-Double animal style, and what lingers is founder Harry Snyder's motto: "Do one thing and do it the best you can." -- David Lidsky
Tue, April 14
Read
In-N-Out Burger
By Stacy Perman
Have an event to share? Email calendar[at]fastcompany[dot]com
Related Stories: | Topics:Innovation, Leadership, Magazine, FC Calendar, read, book, In-N-Out Burger, Stacy Perman, In-N-Out Burgers Inc., Stacy Perman, David Lidsky, Harry Snyder |
Email
Digg
StumbleUpon
Facebook
Buzz Up!
LinkedIn
Recent Comments | 4 Total
April 14, 2009 at 8:10am by Rien Heald
The link to harpercollins is broken
April 14, 2009 at 8:16am by Lynne d Johnson
It should be fixed now.
April 14, 2009 at 3:47pm by Gregory Ferenstein
In'n'out is a model corporation. I have one 10 minutes from my place and sometimes I go just to see the employees work seamlessly together. They've managed to combine the iron efficiency of Ford's assembly line without any of the depressing authoritarianism.
--
@wikiworld
Digg: Wikiworld
Graduate Fellow, Center for the Study of Democracy