Last year's NCAA title game ended in OT with Kansas overwhelming
Memphis with perseverance ... and free throws. The win scored KU not
just bragging rights but also big money. Merchandise tied to the
victory earned Kansas more than $600,000 in royalties, the most ever
tallied in the three-month post-championship period. That sum is a
fraction of the value of the college-basketball industrial complex,
which takes in more than $600 million from TV ads alone each season.
The NCAA would be wise to plan on less revenue this year; 2008's top
tournament advertiser was GM. -- Sean Ludwig

Thu, March 19

Jump!
March Madness Begins

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