World Nutella Day

Is licking chocolate-hazelnut spread out of a jar on your agenda today? Well, it should be -- and Sara Rosso wants you to chronicle the indulgent act online. In 2007, the smitten American digital strategist and food blogger, who lives in Milan, started World Nutella Day, on which fans all over the world eat and tell via Twitter, YouTube, Flickr, and Facebook. The Italian treat, which is the No. 1 spread on the European table, already has more than 3 million Facebook fans, and Ferrero, its manufacturer, is no doubt grateful for the attention. This year's celebration comes as it makes a big U.S. push, with ad campaigns meant to help Nutella take a bigger bite of the nearly $5 billion sweet-spread market. -- LILLIAN CUNNINGHAM

Fri, February 05
SMOTHER
World Nutella Day

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