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Ultimate Fighting Championships Fan Expo

BY Fast Company Calendar | 07-10-2009 | 1:00 AM

ufcThe UFC has evolved considerably since the late 1990s, when Senator John McCain likened its battles to "human cockfighting." Today, the professional mixed-martial-arts league discourages "eye gouging of any kind," "stomping a grounded opponent," and "clawing, pinching, or twisting the flesh." It's also more popular than ever: Spike TV's "Fight Nights" lure at least 900,000 advertiser-coveted 18- to 34-year-old males and more than 1.5 million total viewers. And this expo, where fans will be able to meet fighters, is expected to draw thousands. Ready to rumble? -- DM

Fri, July 10
Knock Out
Ultimate Fighting Championships Fan Expo
Las Vegas

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