Mom 2.0 Summit

Mommy bloggers are traditionally seen as the Web's most honest citizens. But their collective rep has been tarnished by a few of them who have gotten -- and not disclosed -- payments and freebies from companies seeking favorable reviews. That's a problem -- 43% of women regularly visit blogs for honest recommendations, not ads. So the Federal Trade Commission ruled that all bloggers must be transparent about payments. That decision will be much discussed at this Houston gathering of marketers and mom bloggers. "Most women agree with it 100%. They want to maintain the integrity of the community," says Laura Mayes, a summit co-organizer. "This is simply progress." -- TB

thu, february 18
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Mom 2.0 Summit

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