Designing for Children

"Investing in the Future" may sound like a personal-finance seminar, but at Toys "R" Us, it was one of the past year's top toy trends. Learning and exploration products delivered 4% of sales in the $21 billion sector. As that slice keeps growing, industry leaders will meet in Mumbai to discuss how to design products that help kids learn. (Those Legos? They foster architectural ability!) This pursuit is definitely not altruistic. "Parents are resisting the urge to splurge on themselves, but they're willing to make investments in their children's futures," says Bob Friedland of Toys "R" Us. Way to take the fun out of playtime. -- STEPHANIE SCHOMER

Tue, February 02
PLAY
Designing for Children

Have an event to share? Email calendar[at]fastcompany[dot]com
Visit the FC Now Blog or Calendar App for more events.