"I know I'll offend wet advocates, but you can't do everything with water," says Tim Maxwell, president of GreenEarth Cleaning, which licenses a liquid-silicone-based dry-cleaning technology. At the biennial World Educational Congress for Laundering and Drycleaning, them's fighting words. "Ozone gas injected into water is the strongest sanitizer, and it activates detergent without hot water," says Articlean CEO Mark E. Moore. This isn't quite Bloods versus Crips, since everyone shares a goal: wringing out savings through innovation, much of it green. For instance, a company called AquaRecycle plans to "introduce a product that recycles dryer exhaust," says president Jeff Lebedin. Good clean fun. -- DL

Thu, June 18
Wash
Clean '09
New Orleans

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