Thanks to Richard Branson, one lucky fellow will tap the malty brew's semiquincentennial with a Virgin Galactic flight and a zero-gravity pint. (We're buying everyone a round if the winner says, "One two-step pour for man, one foamy head for mankind.") The rest of the Diageo-organized, St. Paddy's Day -- style celebrations honoring Arthur Guinness will be earthbound, taking place everywhere from Dublin to New York to Lagos. (Nigeria is Guinness's No. 2 market behind Ireland.) Concerts will be simulcast to pubs -- the Black Eyed Peas headline in Kuala Lumpur -- and at 17:59 local time, everyone will hoist one. Urrrrrrp. -- DL

Thu, September 24
Toast
ARTHUR'S DAY: THE 250TH BIRTHDAY OF GUINNESS BEER

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