The first thing to consider when starting new adventure travel activities business is to plan and analyze what the market says and test all you do.

1. Analyze you customers:
   • What do they need and search for?
   • How they search for info about?
   • What's the trend?
   • How many are they?
   • Can you find a specific niche or target for a specific audience?
   • Start a pay per click campaign to see how much potential traffic there is
2. Analyze the competition:
   • How many websites are there in the market?
   • How many years are they online?
   • What are the first 5 results in Google is a search for my core keyword?
   • What's their advertising effort?
3. Analyze your internal resources:
   • Have I the right human resources?
   • Have I the right knowledge?
   • What do I need to improve my knowledge about the market?
   • How much money do I need?
4. Plan and organize your time and resources:
   1. Do a list of possible contents that could interest your audience
   2. Build your website
      • Choose a brandable domain name
      • Develop a great Logo
      • Have a good design and clear navigation
      • Be sure it's Search engine friendly
   3. Do a mailing list of possible contacts (bloggers, webmaster, journalist, etc...)
   4. Use a good statistics program to monitor your website and its performance:
      • Top pages
      • Traffic sources
      • Time users pass on your site
      • Click trough rate in important pages
   5. Test, Test and...test!
5. Analyze that data of the period of 6 months to:
   • Define better you core niche
   • See what contents users like
   • How much strong your competitors are
   • Financial sustainability

Hope this is helpful...stay tuned, more news and tips next weeks.