FC Member Blog

New "pong" game branding system for Hasbro

BY Drew Dougherty Brand Design Director | 05-18-2008 | 12:06 PM

This blog is written by a member of our blogging community and expresses that member's views alone.

Action Sports, BXC Inc, Board Sports Marketing Firm, Corporate Identity, Custom Logo Design, Hasbro, Snowboarding, Surfing, action sports marketing agency, advertising agencies in orange county, agency of record, skateboarding, sports marketing design firm, strategy, teen marketing, toy trade shows, youth marketing

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BXC has finally completed the branding of a new Hasbro game hitting retail this summer. CUPONK is skill game based on extreme cup pong. It’s pretty simple. A ball and a cup. But in no way easy. In BXC and Hasbro style CUPONK has been taken to a new level of imagination, skill and gameplay. There are playing card point-based tricks, sound effects and unique collectable art on each cup using skate, snow, surf and street artists from around the world. BXC was responsible for helping define the brand DNA, logo, packaging, taglines, and product graphics and illustration art direction and worked hand in hand with the Hasbro creative team. Hasbro will be releasing several unique and collectable designs by fall. The TV spot here was created by Hasbro agency of record and directed by some famous skate punk. We’ll add more artists credits when we get more info.

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