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FC Member Blog

Search Engine Advertising

BY Doug Pace | 10-16-2008 | 5:07 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

One of the most cost effective forms of advertising for the professional firm is using Pay Per Click (PPC) advertising. In short a firm can bid on an individual key word or phrase. When a user enters the word or phrase to a search engine the firms site is returned within the sponsored link area. The firm only pays if someone clicks on the link and visits their site. Google and MSN both have great programs and can be geographically targeted. We spend less the $1000 per month and get over 100 leads monthly from our web site.