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Reaching those who need us

BY Dorotha Putnam | 07-28-2008 | 12:22 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Apex Technology Management, Inc contributes the best solutions to IT problems and challenges that face businesses and professional offices in this area.  We have the largest, best certified staff and the most innovative mindset of any company that offers technology services, at least north of Sacramento and south of Portland. 

So, what is the best way to get this information to the people who need it?  Advertising in local media is disproportionately expensive and leads to an influx of service requests from individuals and companies who are not really candidates for the complete managed services model.  Direct mail is largely ignored in the local culture.  Word of mouth is what works, but what is the best way to harness this?