Streaming Video Mobilizes

AdMob, which is being acquired by Google, announced the launch of
its new Interactive Video Ad Unit for the iPhone. This ad unit is the
first to bring true interactivity to mobile video advertising with
in-player actions that enable consumers to browse Web sites, view
additional videos, and more while the video is playing.

The first ads will start running in select applications across
AdMob’s iPhone ad network that reached more than 20 million unique
iPhones and iPod touch devices worldwide in 2009.