Hey Microsoft, While You're At It, Buy Quark

There's been two metric tons of press regarding the proposed Microsoft-Yahoo merger -- henceforth referred to as Microhoo -- so I won't mention it here again... much.

But while Microsoft's throwing about vast piles of cash for non-complementary technology that bolsters its market share by reducing choice, why don't they integrate their Expression Suite with the once-mighty QuarkXPress?

As long as Google owns search, they own the Internet. So why not focus on the low-hanging fruit in other markets?

Since the Great Quark Migration of 2003, the customer base and global support for the Quark organization and its suite of page-layout products have been bleeding away like water out of a punctured balloon. In America, especially, the major reductions in customer support and the decline of a rabid, thoughtful user base have completely cannibalized their market capitalization.

Read the rest of the post at http://changeorder.typepad.com/weblog/2008/02/while-youre-at.html