RSS


FC Member Blog

The Crasstige Manifesto

BY David SherwinWed Feb 13, 2008 at 1:31 AM
This blog is written by a member of our blogging community and expresses that member's views alone.

crasstige (n., adj.):

1) a high-cost product that intentionally goes against the grain of popular taste and fashion in its design. Example: Wow, that $2,000 hat he bought is so ugly... It is completely crasstige.

2) a category of products that, when consumers purchase them, immediately broadcast their frustration with traditional notions of luxury. Example: Bob is a real crasstige sort of guy. He bought the Scion xQ with the argyle pattern.

Here's the twist -- the little quirk that makes the idea of crasstige so interesting and of-the-moment:

3) a mashup of attributes between different product categories, creating a new item that seems on the surface to lack functional utility. Example: That's some crasstige handbag you've got there... Yep, it's hip, it has a refrigerator compartment, a clock radio, it checks my stock prices, and I can plug in a little doodad that checks my blood sugar.

See the full post at: http://changeorder.typepad.com/weblog/2008/02/the-crasstige-m.html

Topics:



Sign in or register to comment.
or