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FC Member Blog

Manufacturing Demand?

BY David RogersThu Jun 8, 2006 at 5:17 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

(More heated discussion from the conference...)

Does marketing capture the value of latent demand, or manufacture demand?

Are we creating demand out of thin air? Or is the point of marketing just to "sell more sh*t, more often, to more people"?

Is "co-creation" and "listening" and caring about your customers, and "engagement", just a lot of pretty talk?

One counter: "no it's to sell more compelling sh*t, more often"

Is the iPod a great example of old-school marketing or new? Did Steve Jobs solve a latent demand to consolidate our sprawling cd collections? What about Gillette, persuading women to shave their legs? Real demand, or manufactured?

Topics:

, Steve Jobs, Apple iPod, Science and Technology, Technology, Consumer Electronics


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Recent Comments | 1 Total

June 12, 2006 at 6:26pm by Chris Tolles

Hey --

As the troublemaker in this part of the conference, figured I would comment on this post.

My big point about this is that you need to have an overarching view of the purpose of marketing -- if you don't think it's to manufacture demand, then, it has to be something else.

I think manufacturing demand is the clearest summary of what we do in marketing, but if you're going to argue, then you need to cogently posit a rejoinder :-)

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