(More heated discussion from the conference...)

Does marketing capture the value of latent demand, or manufacture demand?

Are we creating demand out of thin air? Or is the point of marketing just to "sell more sh*t, more often, to more people"?

Is "co-creation" and "listening" and caring about your customers, and "engagement", just a lot of pretty talk?

One counter: "no it's to sell more compelling sh*t, more often"

Is the iPod a great example of old-school marketing or new? Did Steve Jobs solve a latent demand to consolidate our sprawling cd collections? What about Gillette, persuading women to shave their legs? Real demand, or manufactured?