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Facebook: Co-creation Innovator or King of the Save?

BY David LidskyThu Feb 14, 2008 at 1:49 AM

Interesting article in Wednesday's New York Times
about Facebook making it easier to leave its service entirely.
Facebook's meteoric rise has been marked by a handful of high-profile
speed bumps, where its users revolted in response to some new feature
perceived to be intrusive, or in this case, the privacy-related snafu
that stemmed from making it nigh impossible to remove all of your
digital detritus from the social network. As my colleague Scoble pointed out
a couple of weeks ago, CEO Mark Zuckerberg knew it was a mistake and
was working on it. He also admitted that he needs to communicate with
the community more and not just in response to a mistake. 

So is Facebook a good example of a company that creates the features
its customers want? Or is it better at fixing features that its
customers don't want? Is that good enough when it comes to
co-creation?

Topics:

Innovation, Technology, Management, branding, technology marketing, facebook, Facebook Inc., The New York Times Company, Mark Zuckerberg, Information Technology Sector, Technology Sector


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